Senior Marketing Strategy Analyst, £45, 000
Location: London
Salary: £40, 000 - £45, 000
Industry: Marketing / Analytics
Senior Marketing Strategy Analyst Role Details:
A leading Analytics Consultancy are looking for a Senior Statistical Analyst to deliver analytical solutions to a range of retail clients in order to improve profitability. This is an advanced analytical role where you will be using SAS and / or SQL to carry out advanced analysis and statistical modelling in order to develop actionable solutions for clients to illustrate how they can better target their customers through direct marketing techniques. This role will offer a progressive opportunity where you will be liaising with clients to deliver data solutions, which will be used to shape commercial decisions. This role will require you to work with a team of analysts to develop actionable insights to help shape and support decision making to be able to advise clients about promotions and direct marketing strategies to help improve customer contact strategies to improve business performance. You will be using SAS or SQL to carry out analysis, these insights will be used to shape propositions for clients, and you will also be looking at competitor analysis in order to help clients maintain their commercial edge in the market. You will need to be an expert analyst and the company will require you to be responsible for delivering analytical projects and solutions to clients, you will be sitting within the commercial team and you will be required to add real commercial value to the clients.
For more information about this position please feel free to contact Juliette Spanner at Harnham Search and Selection at (email address removed) or 020 8545 8872.
Client:
This opportunity will be working for a leading Analytics Consultancy, working with a range of Blue Chip clients and providing analytical solutions to help improve customer contact strategies and business performance.
To apply for this role you must have the following:
•It is essential for candidates to have experience of using statistical tools; either SQL or SAS for analysis and statistical modelling.
•It is important for candidates to have experience of analysis within a commercial environment.
•Ideally candidates need to have a degree or an equivalent qualification, ideally in a numerate subject, such as Mathematics, Operational Research, Statistics, Finance or Economics.
Key Words: SAS, SQL, SPSS, Excel, marketing, CHAID, propensity modelling, propensity modelling, London, customer insight, retail, FMCG, consultancy, propositions, direct marketing, campaign, statistical modelling.