Marketing Analytics Manager, £70, 000, London
Location: London
Salary: £65, 000 - £70, 000
Industry: Marketing, agency, analytics
Key Skills: SAS, SQL, London, marketing, direct marketing, CRM, acquisition, retention, propensity modelling, predictive modelling, churn, CHAID, customer insight, marketing analyst, team lead, marketing manager, marketing agency.
Client:
This role will provide the chance to work for a leading UK Direct Marketing Agency, consulting into a range of clients from a diverse range of industry sectors.
Marketing Analytics Team Lead Role Details:
The client is looking for an Analytics Manager, ideally with experience of working in a direct marketing analytics environment and an understanding of using SAS for analysis to lead a team to create actionable data driven solutions for clients, which will be used to improve business performance. You will be responsible for synthesising results into meaningful strategy, presenting and influencing at board leave and will take responsibility for on-going strategic directions for clients to help improve customer retention and acquisition strategies. This broad role, will give you the opportunity to build upon a growing team of senior analysts in addition to operating with board level partners to advise on performance tracking, forecasting and implementing recommendations in order to maximise ROI and market coverage. This role requires a candidate with a strong blend of tactical and strategic focus, with solid management skills to further develop this growing function.A Marketing Analytics Team Lead is required by a marketing agency based in London to steer and drive a team of 6 direct marketing analysts to shape strategic actionable insights for a leading client.
For more information about this position please feel free to contact Juliette Spanner at Harnham Search and Selection on (email address removed) or 020 8545 8872.
To apply for this role you will need to have the following:
- It is essential that candidates have experience of carrying out analysis within a direct marketing environment
- Experience of working for a marketing agency previously will be advantageous
- Ideally candidates need to have experience of using statistical tools including SAS and SQL in order to carry out insight analysis and statistical modelling, including propensity and segmentation modelling.
- Candidates should ideally have a degree or an equivalent qualification, of ideally a 2:1 classification or above in a numerate based subject, such as Mathematics, Statistics or Operational Research.